The Australian customer loyalty market is changing fast
Demand for loyalty solutions is growing fast with multiple new loyalty programs launched and more coming to market. Some of this is driven by the hunt for first party data and some by changes forced by the regulator in payments and open banking.
More loyalty vendors and solutions are available to Australian enterprises than ever before. New loyalty platforms from offshore have won almost all loyalty tenders in the last 2 years.
More marketers are making their first foray into loyalty while all need to navigate the increasingly fragmented landscape of potential solutions.