About Us - Loyalty Central Australia

The Australian customer loyalty market is changing fast

Demand for loyalty solutions is growing fast with multiple new loyalty programs launched and more coming to market. Some of this is driven by the hunt for first party data and some by changes forced by the regulator in payments and open banking.

More loyalty vendors and solutions are available to Australian enterprises than ever before. New loyalty platforms from offshore have won almost all loyalty tenders in the last 2 years.

More marketers are making their first foray into loyalty while all need to navigate the increasingly fragmented landscape of potential solutions.

Let us help you

Latest News

Finding your next loyalty solution is easy with our simple search capability. Let us help you search for your next solution. Then select and connect with your preferred vendor.

Core Features

Comprehensive solution list

The full list of loyalty innovations, solutions, strategy education and events in Australia.

All categories of loyalty solution

The only place to go for Saas, headless, B2B, B2C, Rewards and all loyalty innovations.

Best of global solutions

Find the best loyalty solutions available in Australia. Stay connected with our events.

We’ll help you select and connect

Your next loyalty solution is easy to find with our simple search capability.

We make finding the right strategy and loyalty platform simple

Loyalty Central is a community hub that supports Loyalty Managers and Chief Marketing Officers in making informed decisions about their loyalty solutions.

We help Loyalty Managers upskill through partnerships with The Wise Marketer and The Loyalty Academy and partner sponsored face to face networking events.

We simplify and de-risk the selection of loyalty providers and partners from a growing and increasingly complex array of loyalty services vendors and partners coming to our shores.